@hermine.potter thanks a TON!
That seems exactly it.. And it lead me to try and use the command line to launch the files.. And (of course) it worked..
On my last reinstall I grabbed a new version of mame .199 and didn't retest all the roms i had in both... seemed if AM worked.. it was all good.
Not sure what to do here.. I'm open to suggestions..
1. Do i need to change anything really - probably not but seems like its just ignoring a problem..
2. Downgrade to an older version of Mame.. i think i started on 1.8... something.. and everything worked. but again.. ignoring.

3. Upgrade/update my rom files - could never get clrmamepro to work.. i could try.. but any advice would be great.. the stuff i tried didn't go well.
4. Get an updated ROM set - seems this is what I really should do.. But also the most daunting... I have a metric TON of roms that dont' work just because they are old..
Any other suggestions.. or advice would be greatly appreciated..