I think, your arguments are not correct.
because of space in foldername (ShmupArch 6) this should do it:
args "[romfilename]"
maybe this too:
executable "C:\mame\ShmupArch 6\ShmupArch 6\retroarch.exe"
if not:
start CMD / commandline / command prompt :
HereAre you able to start a romfile from there?
"C:\mame\ShmupArch 6\ShmupArch 6\retroarch.exe" "C:\mame\ShmupArch 6\ShmupArch 6\roms\your_example_game123.zip"
if not : what is the correct command to start it from there?