shell => linux
windows => command line
start > cmd > cd C:\attract > attract.exe
or
start > cmd > C:\attract\attract.exe
or
start > cmd /k C:\attract\attract.exe
or
create shortcut of attract.exe to desktop
or
create shortcut of attract.exe to desktop > move .lnk-file to this folder : C:\ProgramData\Microsoft\Windows\Start Menu\Programs\Startup
or
start > regedit > navigate to HKEY_CURRENT_USER\Software\Microsoft\Command Processor > create a REG_SZ AutoRun > pushd "C:\attract"
or
create a .bat-file > insert there : C:\attract\attract.exe